I'm a paid/registered Start8 User/Owner -- bought version 0.95 two days ago, today when I hit the "Check for update..." button in the "Stardock Start8 Configuration" dialog I was taken to this URL which gives me the opportunity to 'upgrade' my 'expired' beta:

This happens regardless of whether I'm logged-in to Stardock or not previous to hitting the "Check for update..." button...  While I can log-in and download the new version from my account page, in its current state as it's functioning on my system the "Check for update" is rather misleading and useless for paying Customers...