The brand Guess was founded in 1981 by the Marciano brothers, who moved to California from Morocco. The brained gained quick recognition as a result of their range of designer jeans which were regarded as stylish, sexy and unique. In 1984, following the popularity of the denim wear, Guess soon developed the male and female collection with its range of designer watches.

Guess Watches have now been popular for over two decades and what is favoured about them is their ability to look purposely flashy and bold without being too over the top. Guess has built up a reputation of being super glamorous and the range of timepieces often feature diamante stones to inject an element of bling. Despite Guess watches being made from semi-valuable materials and stainless steel, they are actually very budget friendly which is why people often favour them as they have designer looks, an established name and quality at a more affordable price than that of the high end designer brands.

Guess Watches are popular because they combine designer looks and a big brand name with affordability and quality. Guess is also famous for its rather sexy advertising campaigns which have also allowed the name to become associated with glamour and fashion, appealing to a young and trendy market.