Few buttons and the big one lead the user to what to pick.
Actually this is precisely where I disagree. First, the "one big button" doesn't even LOOK like a button. If it did, do you honestly think that you would see so many posts in this forum asking where/how to change Impulse's preferences? Users do not recognize that the round thing in the top left corner which looks like an icon and is placed exactly where an icon would be for the past 20 years of Windows applications, is, in fact, a button!!! Second, the user purchases a product from Stardock. In SDC, there are items in the simple list on the left hand side equating to most of those products... it is very intuitive to click on the item you purchased, to go and find the actual product, download or update it. In Impulse, however, they must think... is what I purchased a "Desktop" or a "Tool"? To me this is VERY confusing to both the experienced user AND the new user! I fail to see how anyone can think that this design is simpler/easier! Please go and read some books and guides on user interface design, and you will discover that practically everything about Impulse is WRONG.