I don't mind ratings, but they should not be issued arbitrarily, behind closed doors, w/some secret process. They should be issued publicly, w/an objective process, and appealable. The game industry itself should play some role in it as well.
lastly, it shouldn't effect who can buy the game, or you run into the situation you do w/movies where they deliberately gut the movie of interesting content, or deliberately choose a bland script, in order to keep it out of the 'R' rating, which they fear will make them less money.
Also, hasn't anyone watched/read a clockwork orange? Some people are just pre-disposed towards violence. If you get rid of all entertainment and only give them a bible, they'll find inspiration towards violence even there. They happen to be playing video games, that's where they get the impulse. Get rid of video games, you don't get rid of the impulse, they'll find another source.
Does anyone believe we had less violence in the world before video games? Before there was television/movies? Before people were literate? Entertainment has never ever been the source of violence in the world, violence, in fact, seems as if it was far more abundant the less entertainment was around. Look at the insane amounts of violence in japenese entertainment, insane! Ichi the killer anyone? Is their crime rate correspondingly worse than ours?
I think we need *more* violence in entertainment. When I was a kid, I remember growing up on felix the cat, speed racer, and other crappy cartoons. Then one day, came Robotech and star blazers. Tons of death. But not just of bad guys, good guys that you grew to love and get to know throughout the series would die too. Had a big impact on me as a kid. Yes you are showing violence, and for the purpose of being cool and exciting, but more importantly, you are showing that there is a consequence to it too. Compare that to Gi Joe, another cartoon of the time. Entire armies would face off against each other, in other words, plenty of violence, yet no one would get killed, ever, in other words - no consequences of violence were ever shown. Perhaps *this* is why we are replete w/violence in our country, because we are sanitized in our youth not from violence, but from the consequences of it. The problem isn't that we don't show violence, its that we show it w/out showing its consequences. Kids grow up not appreciating how horrible violence can be. So join me in a More Violence campaign!