Ya I could do without ads.  I have a pretty good mental filter though, I'm pretty blind to a lot of them.  Occasionally catch myself looking at one of those "news story headlines" that I already know is click-bait.

I do peruse a lot of informational sites though, I couldn't possibly pay subscriptions on all of them.  When a familiar site gets cranky about my adblocker, I either turn it off or decide I don't want to know that bad.

My biggest issue with ads is I'm not confident anyone can keep malware out of them.

If I don't log in, I don't get any adds??  Plus Stardock refuses to acknowledge I paid for my WinCustomize subscription and will not respond to any emails I send.

That's my strategy.... simply I just do not go there.  I hate ads, Period.  If I want or need something I go to the stores and see for myself what's out there.  I do read tech articles to keep up with the times, but it's at my own leisure when I want to check things out.  I just do not need advertising thrust down my throat everywhere I turn, so now I simply turn off and walk on by.