Here's a neat paper that this discussion reminded me of: http://www.masscomm.loyno.edu/~dmyers/F99%20classes/Myers_PlayPunishment_031508.doc
Not sure how old it is, but a friend sent it to me a few days ago. It's a different scenario but it's about a professor who saw what happened when he broke the social rules of a video game while still adhering to the game rules, in his case it was being cheap in a PvP zone to win objectives no one cared about but which were still the whole purpose of the zone.
I think it's a good read for the SD guys who should realize we have a set of social rules developing here (no premades, premade notification, justifying ruining premade games) which don't jibe with the game rules, and the game rules need to change and change quickly to keep rifts from forming in the community.