Impulse is the ONLY, and I mean ONLYYYY online store I will buy from anymore. I have tried D2D and Steam and I wayyyy prefer Impulse. No freaking crap like steam has always running in the background taking up resources, and D2D pisses me off by the freaking activation codes required to install the game, and if you ever need to reinstall good luck with D2D IMHO. Impulse makes buying online simple and easy and reinstalling is a snap.
Dont ever change Impulse on the game reinstallation side of things or the ease of use.
P.S. I will only buy non-DRM games through Impulse, mostly Stardock games. I buy Stardock games I dont even play just to support their stance on Non-DRM. If Stardock ever shuts down or gets bought out I will cry.
STARDOCK RULES!!