Revenue = Gross sales.
Substract all & every expenses such as budget, inherent administrative costs, salaries, publicity, distribution, etc = NET Revenue.
Substract State Taxes, & investors' Dividends -- only then can you start talkin' or boosting about some profit(s) which, btw, gets somehow re-invested in the business itself or wasted on luxury stuff by ownership - public or private.
Accounting is a common principle, worldwide.
Deviate from *it*, you're a crook.