... Oh pronouns, so good for writers, so bad for readers.
Shouldn't that be more like "Oh, pronouns! So useful in a good writer's hands, so confusing when thrown around willy-nilly?" 
Late in my short teaching career, the college policy made it possible to require that my students submit all their essays as Word docs. I had an extensive collection of AutoCorrect entries to provide feedback while grading, and one of the top 5 I used most frequently was 'uncpro' which corrected out to "Unclear pronoun reference."
The whole problems just a secondary front in the War on Verbs, though. It's looking more and more like complete sentences are an endangered species, at least amongst executive types in business and government.
Sloppy writing would have been among my minor fears for Elemental, but not since we got the good news that they're hiring some editorial talent for the project.