Industry Trends
Fred Harteis believes in two basic industry realities:
First, the CONSUMER MATTERS MOST!!! In a recent article at Business 2.0 on CNNMoney.com industry experts rank the CONSUMER as MOST IMPORTANT.
“Rank: 1 You!
The consumer as creator
Why You Matter: They've long said the customer is always right. But they never really meant it. Now they have no choice. You – or rather, the collaborative intelligence of tens of millions of people, the networked you – continually create and filter new forms of content, anointing the useful, the relevant, and the amusing and rejecting the rest. You do it on websites like Amazon, Flickr, and YouTube, via podcasts and SMS polling, and on millions of self-published blogs. In every case, you've become an integral part of the action as a member of the aggregated, interactive, self-organizing, auto-entertaining audience. But the You Revolution goes well beyond user-generated content. Companies as diverse as Delta Air Lines and T-Mobile are turning to you to create their ad slogans. Procter & Gamble and Lego are incorporating your ideas into new products. You constructed open-source and are its customer and its caretaker. None of this should be a surprise, since it was you -- your crazy passions and hobbies and obsessions -- that built out the Web in the first place. And somewhere out there, you're building Web 3.0. We don't yet know what that is, but one thing's for sure: It will matter.”
Second, the NUTRITIONAL DRINK Industry is growing and will continue to grow for years to come.
Look at a recent article at
BEVINDUSTRY.COM
“It should come as no surprise that the fastest-growing beverage category would possess the same energy it gives to consumers. Energy Drinks are growing more than twice as fast as any other category, with a 54.3 percent increase in sales for the year ending June 18, according to Information Resources Inc., Chicago.”
Global functional drink volume (MILLIONS OF LITERS)
SUBSECTOR 2005 FORECAST 2006
SPORTS DRINKS 9,767.5 10,498.1
ENERGY DRINKS 1,946.2 2,206.8
ELIXIRS 331.5 355.3
TOTAL 12,045.1 13,060.2
Source: Euromonitor International, 2006
