Um... I searched and couldn't find this elsewhere but it baffles me.
I thought dead tree sales were supposed to be more expensive then digital distributuion.
I'm in Canada and this kinda baffles me. It's cheaper not just from exchange but actually cheaper without exchange to buy the game from a retail outlet. And not just one retail outlet. Both BestBuy and Futureshop are cheaper in Canada then the DirectDownload version.
*boggles*